TRU DEF Naturals Hair Products Show "The Real U" to Women of Color
Written by Korita Humphries
Saturday, the 11th of June, 2016 saw the Official Launch Party for TRU DEF Naturals, a platform by founder Alexus Ellis to bring the TRU (“The Real U”) Definition of beauty to women of color. Hosted in St. Louis, Missouri at Urb Arts in the Historic Old North, the gallery atmosphere was perfect for displaying the newest products in the health and uplifting of the Black community.
Her first project under the TRU DEF Naturals creative umbrella is a hair care line that features natural, oil-rich ingredients. Birthed from Alexus’ own journey to loving her natural beauty and, when seeking to avoid the harsh chemicals found in hair care products in stores, she created her own. Some of her products include “Fresh Off the Runway,” an herbal hair cleanse; “Long & Lavish,” a herbal infused growth oil; “Couture Curls,” a conditioning curl cream; and “Personal Stylist,” a Vegan styling gel. All these products and more were on display and sale at the Launch Party. Flip through the gallery to check out more photos from the launch!
Find these products and more on the company’s website: www.trudefnaturals.com